Doha, Qatar – 5 January 2026
The Xiaomi Experience Store, in collaboration with Alif Store and Intertec, was officially inaugurated at Alif Store, Dafna Corniche.
The event commenced with the presence of the CEO of Alif Store Mr. Ramzi Rizek, the CFO of Intertec Group Mr. George Thomas, along with senior representatives and the teams from Xiaomi, Intertec and Alif store. Influencers, invited guests, and customers also joined the celebration, marking an important milestone in Xiaomi’s retail expansion in Qatar.
The opening ceremony highlighted the shared vision of Xiaomi, Alif Store, and Intertec to deliver a comprehensive Xiaomi Experience, offering customers hands-on access to the brand’s latest smartphones, smart devices, and ecosystem products in a modern retail environment. The store also features an extensive AIoT portfolio, including smart home appliances, televisions, and e-scooters, all thoughtfully displayed to enable an immersive and interactive customer experience.
Following the inauguration, guests explored the store through interactive product demonstrations and engagements with brand specialists. The presence of influencers added to the vibrancy of the event, as live content was created and shared across digital platforms.
To further enhance the celebration, exclusive gifts were presented to the first set of customers, creating an energetic and festive atmosphere throughout the store. The ceremony concluded with customer interactions, media engagement, and networking among partners and guests. The Xiaomi Experience Store at Alif Store – Dafna Corniche is now open, offering customers a complete brand experience supported by expert guidance and after-sales service.
